“Product placements with “Transformers” would boost the profile of GAC’s car brands both at home and abroad,” said one of those close to the carmaker, which has local joint ventures with Fiat SpA, Honda Motor Co Ltd, Toyota Motor Corp and Mitsubishi Motors Corp. The movies are among the most popular to be released in China, with “Transformers 3, Dark of the Moon” grossing $165 million in 2011. The “Transformers” series has previously featured other Chinese brands, including PC and TV makers Lenovo Group Ltd and TCL Corp, and Meters/bonwe, a leading leisurewear brand. The Trumpchi E-jet, a sleek, plug-in electric hybrid developed by state-owned Guangzhou Automobile Group Co Ltd (GAC), will feature in “Transformers: Age of Extinction”, the fourth in the popular movie franchise due for release in mid-2014, said two people close to GAC, based in the southern Chinese city of Guangzhou. A Trumpchi E-jet car is displayed at an auto show in Guangzhou, Guangdong province, November 14, 2012.
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